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Thursday, January 01, 2009

IPTV - TRIPLE PLAY or QUADRUPLE PLAY?

1. Recently a veri dear friend of mine Nikhil mentioned the word IPTV in one of his comments...i was familiar with the word to the extent that i knew that IPTV (Internet Protocol Television) is a system where a digital television service is delivered using Internet Protocol over a network infrastructure, which includes delivery by a broadband connection.

2. To see in the indian context,i just dug google slightly deep to know the scope and horizon for effect on laymen who is used to seeing the TV trash through the sincere loyal galee ka cable walah or the dish tv lot(ie airtel/dishtv/tata sky etc)...the findings were interesting...the word is buzzing in the TV industry and the word is sending shivers down the spine of the effected pers including the gali ka cable walah and the satellite tv lot.

3. The best thing about this is that unlike the satellite tv where u have a multiple choice of combo's of various channel's (with separate monthly tags)IPTV will have all in one thus leading to no confusion no tension about which package to go for.I could find reliance and bsnl already into marketing and commisioning of STB's in selected states.Although initial reaction to this has been lukeworm,since the common men is still wondering in the land of combinations offered by the satellite tv companies lot.

4. Now when the word IP is tagged within IPTV,it is bound to create added advantage with itself....sharing pics/photos across your TV with another frend with access to IPTV...hai na sahee....TV ka TV and sharing also on TV ...this is just the tip of the ice berg...as time grows it will be much more then just watching TV and sharing files.So wait and watch

5. The tariff is approx about 250 per month(price ex bsnl yr 2008) with all channels generally about 125 including all those high TRP types including saas bahu,dance reality shows and sports etc.

6. What does TRIPLE PLAY mean ? The commercial bundling of IPTV, VoIP and Internet access is referred to as "Triple Play" service (when these three are offered with mobility, the service is referred to as "Quadruple Play").That's it.Just simple but a techie word...thats what IT is all about!!!!

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